Why Few Career Women Are Buying Land Now.


The Changing Landscape of Investment for Career Women.

In today’s evolving economic landscape, career women are increasingly taking charge of their financial futures by exploring diverse investment opportunities. While stocks, bonds, and mutual funds have traditionally been popular choices, there’s a growing trend among career women to diversify their portfolios by investing in land. Let’s delve into the reasons behind this shift and why land investment is becoming an attractive option for career women.

Financial Security and Long-Term Growth.

One of the primary reasons career women are turning to land investment is the potential for financial security and long-term growth. Land is a tangible asset that tends to appreciate over time, offering a hedge against inflation and market volatility. Unlike other investments that can be influenced by economic downturns or geopolitical events, land generally holds its value and can provide a steady return on investment.

Control Over Investment.

Investing in land gives career women more control over their investment compared to other asset classes. With land, you have the freedom to decide when and how to develop the property, whether it’s for residential, commercial, or agricultural purposes. This control allows for greater flexibility and the opportunity to maximize returns based on market demand and personal preferences.

Diversification of Portfolio.

Diversification is key to building a resilient and balanced investment portfolio. By adding land to their investment mix, career women can diversify their portfolio and reduce risk. Land investment offers a counterbalance to other assets like stocks and bonds, which can be influenced by the same economic factors. A diversified portfolio can help mitigate losses during market downturns and provide a more stable financial foundation.

Tax Benefits and Incentives.

Land investment comes with various tax benefits and incentives that can enhance returns and reduce tax liabilities. Depreciation, capital gains tax advantages, and deductions for expenses related to land development or maintenance are some of the tax benefits available to landowners. These tax incentives can boost overall returns and make land investment even more attractive for career women seeking to optimize their investment strategy.


Local Development and Infrastructure Growth.

Investing in land in emerging or developing areas can yield substantial returns as the local development and infrastructure grow. Career women are strategically investing in land located in areas with planned infrastructure projects, commercial developments, or urban expansion. These developments can significantly increase the land’s value over time and offer lucrative investment opportunities.

Investment in Kerwa: A Prime Opportunity.

Kerwa (Limuru), located along Eldoret-Malaba Rd, is emerging as a prime location for land investment due to its strategic location and development potential. The prime plot for sale in Kerwa(Limuru) offers an excellent opportunity for career women looking to invest in land.

  • Location: The property is conveniently situated just 100 meters ahead of Astrol Petrol Station as you head towards Limuru, making it easily accessible.
  • Size and Features: Slightly more than a 1/4 (0.38 acres), the property is the third plot from the highway and offers amenities such as neighboring New Naivas Highway Mall, Stephjoy Girls HighSchool, Sigona Valley Estate, and Astrol Petrol Station.
  • Investment Potential: The front plot from the highway also has a petrol station investment, adding to the property’s value. It’s also just a few kilometers from Nairobi CBD, Kikuyu Town, Limuru Town, Tilisi Estate, Sigona Golf Club, and Limuru Golf Country Club.
  • Accessibility: The property has an access road from the front side and access to water and electricity, making it ready for development.


In conclusion, land investment is gaining traction among career women seeking to diversify their portfolios, achieve financial security, and capitalize on long-term growth opportunities. With its potential for appreciation, tax benefits, and control over investment, land offers a compelling investment choice for career women looking to secure their financial futures.


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